TORONTO, ON (March 13, 2012) – Continuing a long-standing commitment to helping abused and neglected animals, Rolf C. Hagen Inc. has joined forces with the Ontario SPCA to raise money and hope for animals in need.


Between March 19th and May 31st Hagen will donate $5.00 to the Ontario SPCA when a person buys a specially marked bag of its Nutrience pet food, to a maximum donation total of $40,000.


A special sticker on each bag of food will include a donation PIN# which when entered on the Nutrience No Bad Anything for Pets Facebook application, or on, will trigger the donation. Facebook users will be able to share their involvement in the donation drive as well as track the progress of rescued pets all from within the Facebook application.


In addition to supporting much-needed rescue and relief efforts each participant will have the opportunity to win a cash prize of $500 with the option to donate the prize amount to the Ontario SPCA. If donated the full prize amount will be matched by Hagen resulting in a $1000 donation to Ontario SPCA. Nutrience customers will be able to participate in five prize draws following the promotion period.


"The Ontario SPCA rescue and relief efforts help thousands of animals every year. As a non-profit organization, we are pleased to see a company like Hagen taking the initiative to work with us to help more animals across Ontario" - Kate MacDonald, Chief Executive Officer, Ontario SPCA


“We are proud to have the Nutrience brand involved with such a great cause. It is also very rewarding to know that the funds provided are going to help provide a first of its kind emergency response vehicle in Canada. The Hagen Company has had a long standing tradition of support for animals in need and this effort is very much in line with our goal of no bad anything for pets.” – Warren House, Canadian Marketing Manager, Rolf C. Hagen Inc.


The need for rescue and relief efforts in Ontario is constant. The Ontario SPCA responds to an average of 13,000 - 15,000 reports of animal cruelty each year, and cares for nearly 25,000 animals annually. All efforts are carried out through donations and would not be possible without the continued support of companies and the public. Whether it's an orphaned pet needing home, a family that needs temporarily shelter for their pet after a natural disaster, or the rescue of an animal from neglect or cruelty, the rescue and relief team is there to provide essential aid to animals in need.


About Rolf C. Hagen Inc. (Hagen)


Founded in 1955 and fueled by a love for animals big and small, Hagen is a Canadian-owned, independent, family-run business that has become a globally respected manufacturer and distributor of pet food and supplies. Committed to providing the highest quality nutritional pet foods Hagen stands by its pledge of No Bad Anything. Hagen’s commitment to bettering the lives of all animals extends beyond food to include many long-standing relationships with organizations and charities that improves the lives of animals. These include donations of both food and money to underfunded animal shelters, animal hospitals and other organizations that care for animals. To learn more about Hagen and Nutrience brand pet foods, pet care and nutritional information visit us online at

Ontario SPCA and Humane Society:


Protecting animals since 1873, Ontario SPCA is Ontario's Animal Welfare organization. A registered charity comprised of over 50 Communities, Ontario SPCA relies on donations to fund animal protection, care and rehabilitation; veterinary services; community outreach; advocacy; and humane education.


Ontario SPCA is mandated under the Ontario SPCA Act to enforce animal welfare legislation and the Act provides Ontario SPCA Agents and Inspectors with police powers to do so.


Ontario SPCA provides leadership in animal welfare innovations including introducing high-volume spay/neuter services to Ontario and opening the Provincial Education and Animal Centre.
Adopt • Learn • Volunteer • Donate


Charitable Business Number 88969 1044 RR0002


Contact information:
Michelle Read, Rolf C. Hagen Inc., (514)457-0914,