For Immediate Release - PHOTO OPPORTUNITY / MEDIA ALERT - Support Animal Welfare with Cupcakes on February 25th!

Toronto Celebrates Canada’s Inaugural National Cupcake Day™ for SPCAs & Humane Societies


Firefighters, cupcakes, and animals...oh my! On Monday, February 25th, Torontonians can help animal welfare by enjoying a cupcake in celebration of the first-ever National Cupcake Day™ in support of the SPCAs and Humane Societies across Canada. The Ontario SPCA is hosting two special events that will take place at two designated Toronto locations: Toronto Fire Station #332 on Adelaide Street West and Cupcakes first location in Toronto’s Leaside Village. Cupcake sales at these two Toronto events will help shelters across Canada give a surrendered cat or dog a new forever home, rescue a neglected or abused animal and give them a second chance at a new life, and provide emergency surgery injured animals. Please join us!


“Over the past few months, we have been encouraging people to register online at and then to bake cupcakes and host a National Cupcake Day™ party on February 25th, with all proceeds going to support the Ontario SPCA and its communities,” explains Marc Ralsky, Director of Community and Donor Development for the Ontario SPCA. “We are thrilled to host two National Cupcake Day™ parties of our own right here in Toronto to make a life-saving difference in the lives of animals who desperately need our help.”


Curbside Bliss Cupcake Truck at Toronto Fire Station #332



What: A fun photo of a unique event: National Cupcake Day™

When: Monday, February 25th  | 11:00 a.m. – 1:00 p.m.

Where: Curbside Bliss Cupcake Truck at Toronto Fire Station #332  | 260 Adelaide Street West

About: Supporters will receive a special pet-inspired cupcake designed by Curbside Bliss for a minimum donation of $3. ALL proceeds will be donated to the Ontario SPCAs and Humane Societies. Ontario SPCA spokespeople, “spokesdogs” and National Cupcake Day™ Sponsors will be available on-site for photos/interviews.



 Cupcakes Shop Leaside Village

What: A fun photo of a unique event: National Cupcake Day™

When: Monday, February 25th   | 11:00 a.m. – 7:00 p.m.

 Where: Cupcakes Shop | 85 Laird Drive, Toronto

About: Supporters will receive a special paw print cupcake designed by Cupcakes for $3.50 and 10% from each sale will be donated to the Ontario SPCAs and Humane Societies.


Initially launched by the RSPCA in Australia, New South Wales - National Cupcake Day™ has been brought to Canada as a gift to the Ontario SPCA and the British Columbia SPCA.  Sponsored by Petsecure pet health insurance, Reynolds® and BMO Bank of Montreal, National Cupcake Day™ is designed to help raise much needed funds for animals that have been abused, abandoned or in need. Over the past few months, hundreds of Ontarians have been collecting donations for National Cupcake Day™ with the goal of raising $150,000.


“National Cupcake Day has been a phenomenal success in other countries and we know it can do just as well in Canada,” said Glenn Williams, president and CEO of Petsecure, gold sponsor of National Cupcake Day. “As strong ambassadors of responsible pet ownership, we are proud to contribute to, and support, such a worthy cause.”


About Ontario SPCA and Humane Society:

Protecting animals since 1873, Ontario SPCA is Ontario's Animal Welfare organization. A registered charity comprised of over 50 Communities. Ontario SPCA is mandated under the Ontario SPCA Act to enforce animal welfare legislation and the Act provides Ontario SPCA Agents and Inspectors with police powers to do so. Ontario SPCA provides leadership in animal welfare innovations including introducing high-volume spay/neuter services to Ontario and opening the Provincial Education and Animal Centre




If you would like to speak with a Provincial Ontario SPCA Spokesperson, or for more information, please contact Vanessa Powell or Alison Cross.



Strategic Objectives Media Contact

Ive Balins

416-366-7735 x247 Provincial Ontario SPCA Media Contact


Alison Cross